I expect social scientists to form a new branch of study based on Zuckerberg's creation. One potential topic: does Facebook complement one's friendships, or supplant them? Or: how our resistance to personal privacy is being eroded away.
One entrepreneur is delivering a service ("Social Guard", I believe it's called) which performs background checks on one's community of online friends - the idea being to ferret out the imposters and predators who falsely represent themselves as something else.
If dangerous predators lurk among it's users, Facebook gives a whole new meaning to the term "killer app".
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